a fascinating decade of free and quirky fashion designers and designers

a fascinating decade of free and quirky fashion designers and designers

In France, the 1980s resonate as a turning point, both political and artistic in the fields of fashion, design and graphic design, from the election of François Mitterrand in 1981 to the fall of the Berlin Wall in 1989. at the exhibition The 80s. Fashion, design and graphics in France, 700 works -objects, furniture, fashion silhouettes, posters, photographs, clips, album covers…- cover this period synonymous with eclecticism.

The 1980s saw the birth of a new generation of designers – Elizabeth Garouste and Mattia Bonetti, Philippe Starck, etc. – in a context conducive to freedom of expression. It is also a silhouette that breaks free from superstar fashion designers like Jean Paul Gaultier or Thierry Mugler. At the same time, advertising, graphic design and the audiovisual experience prosper years with Jean-Paul Goude and Jean-Baptiste Mondino.

In the exhibition, three themes reflect this telescope of ideas and artistic styles typical of this decade, presented inns one Cheerful and colorful set design by designer Adrien Rovero : a new political and cultural era, the effervescence of design as well as the looks of the 80s. A nostalgic memory! EITHERIt would be too much to advise the youngest to visit this exhibition in the company of their elders, who will be entranced by certain pieces that will remember and evoke their anecdotes.

The tour begins when François Mitterrand was elected in 1981. The large-format poster with the slogan “La force calme” by advertiser Jacques Séguéla, which will open a new era of visual communication, welcomes the visitor. The President of the Republic will initiate “great architectural works”. He commissioned Grapus for La Villette and the Louvre, and Jean Widmer for the Musée d’Orsay. To promote contemporary furniture, he calls on interior designers: Philippe Starck, Jean-Michel Wilmotte – who he refurbished the private apartments of the Elysee, some of whose rooms can be admired here.

Jack Lang opened the Fête de la Musique in June 1982, which continues to this day. The Minister of Culture works for the recognition of fashion with the creation of the French Fashion Institute in 1986, then the organization of fashion shows at the Cour Carrée du Louvre and the fashion Oscars.

Exposition

The media and the audiovisual are not far behind: television design for Canal+, the golden age of advertising cinema with directors Etienne Chatiliez, Jean-Paul Goude and Jean-Baptiste Mondino, while Claude Maggiori rethinks the covers of Release. The exhibition is rich in posters from the time that we rediscover with a certain nostalgia, such as the advertising campaign “Tomorrow I’ll take my butt off.” It is time to question certain slogans that could no longer be used today.

Exposition

A wind of celebration and freedom blows and fashion shows transform into spectacular parades, giving way to wild evenings at the Palace and in the Douches Baths. In these mythical clubs where appearance is essential and eccentricity is the rule, all of Paris dances to the rhythm of new wave, rock and hip-hop music.

Exposition

Change of atmosphere with the section dedicated to design that takes place in the heart of the central nave of the MAD. Here, modernist design with high-tech accents rubs shoulders with neo-baroque and primitive universes. At that time, the office of the VIA (Valorisation de l’Innovation dans l’Ameublement), started in 1979 by the Ministry of Industry, assigns “white cards” to young designers who later stand out.

Exposition

This is how we discover the works of Olivier Gagnère, Andrée Putman and Philippe Starck, as well as focus on trendy contemporary art galleries: Perkal, Neotu, Yves Gastou, Avant-Scène and Gladys Mougin.

Exposition

One should not leave the ship without admiring two “period rooms” emblematic of the decade: the brightly colored rich décor of Elizabeth Garouste and Mattia Bonetti’s Christian Lacroix fashion house and Pucci de Rossi’s office of auctioneer and collector Maitre Binoche, this time in light shades of beige and white.

Exposition

Impossible to miss the podium of the three very extravagant silhouettes signed by the couturier Jean Paul Gaultier, a kind of bridge with the last section of the exhibition.

If from the beginning of the exhibition, some silhouettes mark the visit, the last part is entirely dedicated to the fashion trends that intersect during this decade: from Antiquity to the 30s, a revival phenomenon signed by Thierry Mugler or Claude Montana that are inspired by historical silhouettes when Jean Paul Gaultier, Vivienne Westwood or Chantal Thomass take advantage of it to feed their imagination.

Exposition

The exhibition shows to what extent these 80’s demonstrated a wealth in the eclecticism of ideas and enormous creativity in all senses as evidenced by Martin Margiela and Rei Kawakubo for Comme des Garcons who try to deconstruct the notion of clothing. The athletic bodies of the models are in turn molded into the creations of Azzedine Alaia or Marc Audibert when the ample forms of Issey Miyake or the architectural forms of Anne-Marie Beretta become a means of expression for Elisabeth de Senneville and Jean-Charles of Castelbajac.

Exposition

It was also the time when fashion also took over the men’s wardrobe like Jean Paul Gaultier’s sailor jacket, while consumer brands multiplied advertising campaigns like Naf Naf, Kookai or Benetton.

A crossing of a decade full of colors, inventiveness, and above all in uninhibited creators who have dared in all areas besides culture, fashion and design!

Leave a Reply

Your email address will not be published. Required fields are marked *