mel we need to reduce our production of COtwo and other greenhouse gases. There are many ways, solutions, but often they are embryonic. Why ?
We have been immersed in the discourse of capital, production and consumption for a century. The State also seems dependent on growth: if production decreases, tax collection will decrease and therefore limit resources for hospitals or renewable energy. Economic analyzes give the impression that everything has to be taken as a whole: either financialized capitalism as it is, or a return to nature with a notable loss of comfort (the “amish pattern”as Emmanuel Macron said).
However, the service provided by the village plumber has nothing to do, in terms of economic model, with the production of a smartphone in China. You stay where you are, do little advertising, fill a need; the other goes around the world, is based on advertising and in reality does not respond to a need but to a desire.
The red flag of unemployment
To combat the greenhouse effect, it is possible to evolve – without non-recyclable products, without transporting food over long distances, few plane flights, little meat – but also to improve what already exists: insulate the house, for example.
But, there is a “but”: if we choose this direction, advertisers, carriers and others will wave the red flag of unemployment and slower growth…
Which leads to the exacerbation of unbridled production, transportation, advertising, etc. It is global competition. If we want to reduce our impact, we could simply imagine consuming four times less products (excluding food, of course).
How ? Making and buying products that last four times longer. In the current model, this is impossible, each company must strive to always do better, place and sell more products. Business leaders themselves complain about this need to increase productivity, but at the same time they are happy if they win…
However, it is possible to imagine companies producing just about anything you want outside of this dictate of unbridled competition. How ? Stopping the engine of this madness: finances and the search for the most profitable investments possible. The 15% to 20% return that the markets demand is heresy. Therefore, we must do without the stock market and the toxic financial markets.
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