Elon Musk is in the middle of a nightmare: his name is Twitter

Owner of Twitter since October 27, Elon Musk is increasingly controversial. The controversies are linked, without the billionaire doing anything to calm the game.

Since Elon Musk announced his intention to buy Twitter, everyone has warned the businessman about the risks of managing a social network. Accustomed to touching the spectacular terrain with Tesla and SpaceX, the billionaire has decided to play with fire by attacking one of the least regulated areas of the Internet, generally accused by all sides of all the evils in the world. Despite this, Elon Musk did indeed take control of Twitter on October 27 (after trying to quit for several months, admittedly).

What were the early days of Twitter Era 2 like? The most optimistic might imagine that Elon Musk would calm things down by delegating, but the billionaire seems to be on a mission of destruction. Even in the worst case scenario, not many people would have imagined that Elon Musk would create such chaos. In one weekend (November 4-7), more happened on Twitter than is typical in several months.

Elon Musk discovers the hell that is Twitter

From the first days of his inauguration, Elon Musk announced the color. By firing the entire management of the social network and appointing himself to the head of the company, Elon Musk wanted to make it clear that he was now alone in command. He then proceeded to quiz his fans on what to do first, coming up with various crazy ideas like splitting Twitter into two (right-wing version and left-wing version), ending the 280-character limit, bringing Vine back, or creating a commission of moderation, a bit like Facebook, made up of people with diverse opinions (even extreme, as promised to activists).

These first few moves may seem confusing, but they were just an appetizer before the real chaos began. On November 1, Elon Musk announced his intention to charge Twitter users $8 per month, in exchange for certification and better promotion by the algorithm. His idea is simple: you will have to pay to be seen on Twitter, at the risk of being invisible to the algorithm. Obviously, this decision has earned him a lot of criticism, some of which accuse him of selling a plate that is normally used to verify the credibility of information. Elon Musk often responds with provocation, rather than trying to dialogue.

Unfortunately, the debate over the end of free Twitter isn’t the only issue right now. Elon Musk seems to have entered a downward spiral and is causing chaos wherever he goes.

Layoffs, advertisers, identity theft, permanent exclusions and criticism of journalism… Elon Musk’s crazy weekend

Days go by and Elon Musk seems more and more devoured by Twitter, which we have always known is cursed. Just look at everything that happened from November 4 to 7 (and again, we’re probably forgetting something) to understand the extent of Elon Musk’s hell:

  • Elon Musk has fired 50% of Twitter’s workforce via email, after disabling all employee credentials as a security measure.
  • Some of the laid-off employees were called back, as Elon Musk realized he needed them for features he had just announced (like longer tweets).
  • Elon Musk has complained of a big drop in Twitter revenue since his arrival as advertisers buckle under pressure from “activists”.
For a few hours, Twitter only highlighted verified accounts. // Source: Number
  • Elon Musk’s identity has been supplanted by many certified accounts, who wanted to show him that a badge had meaning.
  • Elon Musk mocked comedian Sarah Silverman for not only usurping his name but also his work (He had promised that “comedy was now legal on Twitter.”)
  • Elon Musk blocked many accounts of critics, as well as people who tried to chat with him.
  • Elon Musk has announced a policy change. Any account that changes its name will be permanently banned from Twitter, as previously warned…
  • Still for identity theft, Elon Musk entered into a debate about certification. He lashed out at journalists saying he believed Twitter could be the best news source in the world thanks to its verified users, questioning the media’s legitimacy.
  • Elon Musk also argued with Jack Dorsey, the founder of Twitter, who asked what reference he used to declare that Twitter should become the best source of information in the world.
  • Dorsey and Musk also argued over the name of the “Community Notes” feature, which allows users to fake check on each other. Jack Dorsey prefers the old name, “Birdwatch”.

We will probably forget other controversies, since Elon Musk continues to respond drop by drop to netizens who ask him to solve personal or political problems. Twitter seems to be completely over it, while the promised changes have yet to come…

And this hell is probably just beginning.

Leave a Reply

Your email address will not be published. Required fields are marked *