La Française des jeux wants to be the first local brand

For several years now, the Française des jeux (FDJ) has been playing the diversification card. At the end of September it announced the launch of “nirio”, a payment solution to settle daily bills» in the bar-tobacco-press network. The presentation was made during the 82me HLM Congress, held in Lyon. Quite a symbol.

It will be possible to pay your water, gas, electricity, telephone bills and even your rent with social landlords at approved points of sale, argues the FDJ. In this sense, a first agreement has been signed with Seqens, which manages a stock of 105,000 homes in Île-de-France.

5 billion transactions per year

In 2020, a few months after its privatization and IPO, the FDJ had already won the contest launched by the General Directorate of Public Finance to pay taxes, fines or dining room and childcare expenses directly at one of its points of sale. Around 13,500 retailers, or just under half, have received the green light from the Prudential Control and Resolution Authority (APCR) and have processed more than 3.34 million transactions.

The company led by Stéphane Pallez had won this contract against La Poste, highlighting its title of largest local network in France». It shows both very large time slots and recognized know-how in the management of secure transactions (5,000 million a year, that is, more than 1,000 operations per second at peak hours).

In total, the second European lottery has 30,000 points of sale in 11,000 municipalities. A level that has remained more or less stable over the years, recalls the CEO, which is a challenge, in the context of desertification in the rural world.

An activity with a very marginal turnover

Thanks to the creation of new traffic in stores, everyone benefits from this diversification. Six million households, or about 20% of the French population, do not want to use direct debit to pay their bills.underlines the company, whose turnover in this activity remains, however, very marginal, to the point of not being published.

The FDJ thus supports its retailers, who are very interested in new activities, but also aims to “to become the leading local collection and payment network in France». In July, La Française des Jeux bought two SMEs, Adstellam and l’Addition, which have developed management software for cafes, hotels and restaurants.

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