Magali Berdah-Booba case: we explain everything about the war between the influencer agent and the rapper

It is a soap opera that has been stirring up social networks for several months. And from the virtual world to justice there is only one step. An investigation for “deceptive business practices” was opened against France’s largest influencer agency, Shauna Events, run by Magali Berdah, on Thursday, September 6, after Booba filed a complaint. The high priestess of reality TV stars denounces, for her part, acts of cyberbullying.

Latest twist in this case: the broadcast on Sunday September 11 on France 2 of a series of “Complément d’Enquête” implicating Magali Berdah, in particular, for dropshipping practices. Magali Berdah gave a press conference this Wednesday, September 14, to deliver her version of events. His lawyer listed the complaints against Booba, dozens of Internet users and also underlined “the lack of collaboration from Twitter.”

Magali Berdah also took the floor to denounce that “today this man who presents himself as a complainant is a stalker.” Back in a case that takes on the appearance of a true judicial soap opera.

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It all started with a watch.

The affair begins at the end of 2021, when Marc Blata, a former reality TV candidate turned influencer, launches the rumor on social networks according to which Booba would have worn a fake watch from the luxury house Richard Mille on the occasion of a shooting. It was enough to set the gunpowder on fire.

In response, the French rapper seeks to learn more about the influencer and his trading and cryptocurrency activity in Dubai. Marc Blata and his wife Nadé, also an influencer, have built their business around a cryptocurrency trading platform in which they encourage their followers to invest, for an initial amount of 500 euros. A practice that, although not illegal, is not to the liking of the rapper, who believes that these novice investors are always losers.

Booba, “whistle blower”?

But the case does not end there because Booba goes further and accuses other influencers of using questionable practices to sell low-end products at very competitive prices to their community. Last July, in an interview with “Liberation”, the rapper who describes himself as a “whistleblower”, declares: “His delusion of him there, dropshipping, is disgusting. And I, because I have an impact and they follow me on the networks, it is my mission to denounce. “In his crusade, Booba is more particularly interested in one figure: that of Magali Berdah, at the head of the most influential agency in the matter.

Instagram account closed and complaint for harassment

The businesswoman then finds herself in the sights of Booba, who directly challenges her on social networks with numerous tweets. On June 1, she obtained the opening of an investigation, managed by the National Pole for the Fight against Online Hate (PNLH) of the Paris Prosecutor’s Office, in particular for death threats, harassment by electronic means of communication and public insults. . the basis of origin and gender.

Justice orders to delete the rapper’s Instagram account, @OKLM, as well as his Twitter account, @booba. But Booba very quickly opened a new Instagram account, @elieyaffaofficiel, and appealed to the chamber judge to request that the court decision be annulled. The Marseille criminal court is due to give its deliberation in this case on October 3.

Booba does not stay there and opens the legal path

In the interview he gives to “Liberation” in July, the rapper announces that he wants to take legal action. “They wanted to destroy me, in particular Magali Berdah, by massively denouncing my accounts to close them, but it is I who will destroy them. Judicial, I listen”, we can say in the columns of the newspaper.

To compile his file, the “Duke of Boulogne” launched on June 27 a hashtag #influvoleurs and also an email box to list the testimonies and complaints of those who claim to be victims of the commercial practices of influencers. He even goes so far as to challenge the government. “Now the authorities must react, I am not the Minister of Fraud,” he said then.

Booba’s lawyer files two complaints

In July, the rapper’s attorney filed two complaints against Shauna Events and X for “questionable business practices” and “organized gang scams.” On Thursday, September 6, an investigation for “deceptive commercial practices” is opened. This investigation is entrusted to the Antibes police station, the city where Magali Berdah’s company is registered.

Although Elie Yaffa’s (alias Booba) complaint refers both to deceptive business practices that he attributes to Shauna Events and to an accusation of organized fraud, the investigation has not been opened, in view of the elements of the complaint, only because of the First rating, specifies Grasse parquet flooring.

According to AFP, the complaints filed denounce “a complex and organized system of scams, centralized by the company Shauna Events”, a “system fueled by the passivity of social networks and particularly Instagram and Snapchat used by influencers to promote scams”. These complaints collect several testimonials from consumers received by the rapper, who claim to have been scammed by companies promoted by influencers linked to Shauna Events: merchandise not received and not reimbursed, non-compliant products, etc.

At the press conference she gave on Wednesday, September 14, Magali Berdah assured that she herself “wrote to the competent authorities to establish rules for all influencer agencies”, but denies that “this fight” is entrusted to “a person”. that raises hatred on social networks”, without ever citing the rapper. In a press release from mid-July, Magali Berdah accuses Booba of attacking her on social media for several months “with false and humiliating posts.” “Since then, I have suffered massive online bullying,” with thousands of messages daily, she says.

The “Complément d’Enquête” program revives the war

Last turn of the screw, an issue of “Complément d’Enquête” that aimed to “denounce the real business of influencers”, broadcast on Sunday, September 11. Something that delighted the rapper who did not hesitate to salute the work of Tristan Waleckx, journalist and presenter of the program and took the opportunity to challenge Magali Berdah again.

One sequence in particular has stirred up social media in recent days, the one in which Magali Berdah explains that she is wearing a connected watch (which she promotes through her agency) due to tendonitis in her arm. A justification that did not convince the rapper that he took the opportunity to ridicule the agent’s response, causing chain reactions on Twitter with memes.

Magali Berdah asks for legal assistance

The day after the show, Tuesday, September 13, in an interview with “Nice Matin”, Magali Berdah asked for help from the justice system. “Can we realize that we are killing a woman? I begged Booba to stop her horrible tweets about my physique, my daughter, my brother, my father… I got calls for rape, murder, beheading. He replied: the more you agonize, the more it turns me on. »

At the press conference she gave on Wednesday, September 14, Magali Berdah was accompanied by her lawyer, who listed the complaints against Booba, dozens of Internet users, and underlined the lack of cooperation from Twitter. “That today, this fight for the regulation of influencers can be embodied by an individual who commits cyberbullying, is a problem,” said her lawyer Me Antonin Gravelin-Rodríguez.

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