SHEIN presented their “Rock The Runway: SHEIN for All” fashion show!

Fashion weeks are in full swing in the fashion capitals and SHEIN presented its annual “Rock The Runway: SHEIN for All” fashion show!

In the midst of Milan Fashion Week 2022, the SHEIN brand presented its new Rock The Runway show: SHEIN for All. The opportunity to reveal the collections of its various brands. But also, of its sub-brands: ROMWE, DAZY or even the premium line in collaboration with Christian Siriano. MCE TV tells you everything, from A to Z!

Rock The Runway Fashion Show Souvenir – SHEIN For All

For its second show, SHEIN went all out and indeed, for these new Fall-Winter 2022 collections, diversity will be present! All on a very entertaining background.

Yes, fashion knows how to have fun! And that, the brand of the online retailer has understood. So stars like Avril Lavigne did the show for the ROMWE brandJamaican singer Shenseea for SHEIN and Australian performer Ylona Garcia for 88rising wore the DAZY collection.

Other artists have had the opportunity tocombine music and fashion for a fashion show. Starting with country singer Brooke Eden for SHEIN MOD, Haley Reinhart for SHEIN Frenchy, The Future X for SHEIN X, Victoria Kimani (SHEIN BAE), Alexander Jean (SHEIN SXY) and then Owenn for SHEIN Modely. All of these artists benefited from a good spotlight.

In fact, by joining this parade, they were able to attract a new audience and who knows how to win over new fans with their songs. Many brands like SHEIN are increasingly associating fashion with music. And for good reason, to scroll through the models, nothing like a good concert to accompany the looks.

And it is not Avril Lavigne who will say otherwise.“The Rock The Runway Fashion Show is a unique event that fuses music and fashion”explained the star on tour to promote his latest album love sux. “We shot the music video style ‘Bite Me’ during the fashion show. I had a lot of fun filming and wearing her clothes. »

Its sub-brands also have the right to their prominence

Yes, SHEIN leaves no one behind. From the parade, its sub-brands also stood out: ROMWE, DAZY and their premium MOTF collection. In addition, the latter signs a great collaboration this year. Indeed, fashion retail brand collaborated with fashion designer Christian Siriano for its premium brand MOTF.

From September 25, 2022, this fashion show is available in the app of the brand. Operation Rock The Runway is sure to return next year with new collections. To follow !

Author of the photo :
Timon Schneider / Alamy / Abaca

Article produced in collaboration with SHEIN.

Leave a Reply

Your email address will not be published. Required fields are marked *