It is a battle won by rapper Booba against Magali Berdah. A success also against the American social network, which had closed its “OKLM” account this summer, after a complaint from the influencer agent.
After nearly three months of proceedings, the Marseille court issues a verdict in favor of the rapper, whose real name is Elie Yaffa, announced by his two lawyers, Mr.are Patrick Klugman and Ivan Terel. “This account had been closed in July outside any legal framework and without a contradictory procedure at the instigation of Mr.me Magali Berdah. We welcome this fair decision that puts an end to several months of notorious irregularity. Magali Berdah can no longer use her ties to platforms to gag those who report influencer abuse. »
The High Priestess of lies, swindles and corruption. We don’t give up, we are the good guys!!! 🏴☠️ Well done @PKlugman… https://t.co/yikhbxhjVl
Booba’s advice expressly requests that this account be ” promptly restored “. However, on Monday night, Instagram had not yet reacted to the court ruling and the account of more than a million subscribers had still not regained its visibility and operation.
This court decision is a setback for Magali Berdah, 40, 1.3 million subscribers on Instagram and columnist for “Touche pas à mon poste! “, C8’s flagship show hosted by Cyril Hanouna. Above all, she is the powerful head of the agency Shauna Events, the French leader in the marketing of “e-influencers”, with a turnover of more than 20 million euros. Launched in 2017, the company specializes in business partnerships between brands and celebrities, most often from reality shows. The former pay the latter to promote their products to their audience on social media, particularly Instagram.
A violent media war
It is this activity that “B2O” has been attacking for several months. Mocking and insulting tweets, accusations of Islamophobia, allusions to her Jewish faith, publication of excerpts from legal documents with her address, pirated recordings, evocation of a (fake) “sextape” of the influencer… “It is unfair, gratuitous, petty, it does not realize the damage it is doing”assured Mme Berdah, who explained that he had tried to calm things down, without success. “What a shame! You are a father, I have children like you”she had thus thrown herself at him, July 13 on Twitter. “Me and my children, we hate you”, The rapper immediately replied.
Also in July, the businesswoman was pleased that “ obviously the time of justice is not the same as that of social networks, but a day comes and it starts today”in reference to the deactivation of the rapper’s Instagram account, following a complaint that she had filed.
The hour of justice is obviously not the same as that of social networks, but a day comes and it comes… https://t.co/IIpwPRkNHo
” For two months now, Elie Yaffa, known as “Booba”, has constantly attacked me on social media with false and humiliating posts. In doing so, he deliberately handed me over to his hateful pack of pirates, which he unleashed on me.”, had declared in midsummer. To then evoke a success against the rapper: “First victory of this long road: the president of the judicial court ordered the deletion of the @OKLM account (…) This is just the beginning, more wins to come. Fear will change sides. »