The EU wants to explore the full potential of the video game industry

The European Union could soon implement a long-term strategy to strengthen the video game ecosystem. In addition to creating jobs, the Old Continent hopes to accentuate its ” soft power promoting a sector with enormous potential.

A huge underexploited cultural sector in Europe

This decision is based on an observation: the video game is the only creative sector that has experienced growth in its turnover during the Covid-19 crisis. In 2020, video games generated a whopping sum of $139.9 billion. According to the EU, one in two Europeans plays video games, while the industry is estimated at 23.3 million on the continent.

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The European Commission for Culture and Education (CULT) affirms that it is bad for the facts, for the sector and for the benefit of a strategy dedicated to the European education, that it is for the protection of intellectual property, the channeling of investments or promotion the know-how. In 2022, the Creative Europe program allocated €6 million to fund video game productions, but CULT said this was insufficient. Therefore, the Commission has unanimously adopted a resolution and will propose a vote aimed at developing a long-term strategy for video games. Parliament is expected to vote on this issue during a session on 9-10 November next.

Video games today represent a huge cultural sector, uniting art, technology and interaction. They have great potential in terms of economy, soft power, education and intergenerational connection. “, declared Laurence Farreng, a French deputy within CULT.

A person is playing Nintendo Switch.

One in two Europeans is considered a player. Photograph: Erik McLean/Unsplash

What does CULT want to implement?

In its resolution, the Commission calls on parliamentarians to allow the number of European video game productions to increase and to strengthen national support for local developers through exemptions in European state aid rules.

It also wants to create a European Video Games Observatory to provide decision makers and stakeholders with harmonized data and recommendations to develop the sector. He also wants to create an archive to preserve the most culturally significant video games in Europe and guarantee their playability in the future, or use games and electronic sports in education.” as a way to develop digital literacy, interpersonal skills and creative thinking, while making teachers aware of this valuable educational tool “.

A safe industry in a difficult economic context

The implementation of such measures would strengthen an industry with immense potential for growth and innovation, and create new opportunities for players in the sector in Europe. If there are giants of the sector in the Old Continent, such as Ubisoft, it must be recognized that the largest studios are American or Asian.

In addition to encouraging developers to stay in Europe, they could also get financial support to carry out their creative projects. Although the current economic situation is more than delicate, the EU seems to want to turn to very promising sectors that were not necessarily taken seriously before.

As a reminder, the video game industry could weigh in at $300 billion by 2030.

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